Sex sells, right? It’s one of the universally recognized axioms of advertising… but at some point it becomes comical. Some things just aren’t sexy and don’t benefit from an effort to “sexify” them. Prime example:
SEOhosting.com has this fairly hot number on the front page of their website, accompanied by the completely unrelated text, “As low as $4.35 per c-class.” What?
If you’re going to interject sex into a completely sexless environment, it has to be done with comedy. The Carl’s Jr. advertisement featuring Paris Hilton worked because it was so completely ridiculous. SEOhosting falls far short of that standard however, and ends up just looking silly.
So, am I the only one who sees this as ludicrous? What other rules apply to the “sex sells” approach?
March 24th, 2008 at 6:54 am
This ad is a demonstration of what many people call marketing, slap together some meaningless picture with some words that don’t relate and hope that it helps sell your product.
I couldn’t agree more, this is sloppy and just bad marketing
June 15th, 2008 at 6:53 pm
[…] in them. Thankfully, most related to the actual topic discussed in my previous post Sex Sells - But Does It Sell This? Some, however, were not. Favorite non-related search term: sexy sex. Indeed, that is the best […]