February, 2008 Archive

Clicks don’t pay the rent on your office, the salaries of your employees, or any other business expenses. Plain and simple: clicks ain’t sh*t.
Customers – real, live, paying customers drive your business. So stop paying per click online and start paying per customer by running an OPTIMIZED search engine marketing campaign. Make […]

Until my house sells, allowing me to move closer to work, I have a lengthy daily commute. During my drives to and from the office, I keep myself entertained by listening to talk radio.
There’s actually a very strong parallel between talk radio and blogging, and it turns out there’s a lot we can learn […]

In fairness, the yellow pages aren’t dead yet… but they’re definitely on life support, thanks to Google and other major search engines fine-tuning their search results and offering paid placement.
If you’ve purchased advertising in the yellow pages for your business but aren’t advertising online, you run the risk of having your business die alongside this […]

I need to start off by saying I’m not a huge proponent of Made for Adsense sites (MFA)… so: “I’m not a huge proponent of Made for Adsense sites.”  There, I said it.
Now, with that out of the way, MFA is still a very effective and EASY way to make money online.  I’m not trying […]

Running a business can be EXTREMELY hard, especially if you ignore some of the fundamental principles of running a business.  I know, because I’ve been there before.  I’ve tried to be all things to all people, and in the process, I probably disappointed a lot more people than I needed to… and I worked myself […]

This morning I opened up my web browser, like I always do, and read the topics on MSNBC’s homepage to see if there was anything interesting in the news today. Surprisingly, one of the featured articles was about spammers using Google to avoid spam blockers.

Hmm…. as an avid Shoemoney reader, this article seems awfully […]

A wish becomes a goal once it’s written down… or in this case typed into Wordpress. As I start this blog, I want to lay out a few goals for its growth, and my overall approach to this project. Generally, I think these are good goals for any blog as it begins:

Although this […]

Microsoft is making an unsolicited bid to purchase Yahoo, which obviously will change the dynamic of the search marketplace, but aside from improving the combined financials of the two companies, what’s the big deal? What does this mean to Joe Average internet user / search engine marketer?
Honestly - not much. The most significant […]